MarcLucas

The pricing formula – Seth Godin’s Blog

The companies behind the tool feel Google’s hasn’t focused on what’s best for its users with Search Plus Your World. They have a good point. But the tool makes this point better than all the debates that have happened so far around Search Plus Your Word, because it shows what Google could have done to better serve searchers, if it had wanted to.

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Small Business Checklist: Getting Paid:

Small Business Checklist: Getting Payed | THE SMALL BUSINESS BLOG Timely and pertinent advice, a checklist well worth noting. Small Business Checklist: Getting Payed | THE SMALL BUSINESS BLOG

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Marketing budgets cut as confidence drops | News | New Media Age

Via Scoop.it – SMB Marketing Monitor Almost a quarter of companies cut their marketing budgets in the second quarter as they looked to bolster profit amid continuing concern over the state of the economy, according to the latest Bellwether report. Show original

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Too Busy for Social Media Marketing Could Be Fatal

Via Scoop.it – SMB Marketing Monitor I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” Read more: http://www.businessinsider.com/too-busy-for-social-media-marketing-could-be-fatal-2011-7#ixzz1S02NZsb6 Show original

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Five reasons why B2B marketers need a coherent approach to digital content

Via Scoop.it – SMB Marketing Monitor In an interesting though at times over-excited Marketing Manifesto ebook Velocity proposes six B2B Staples, the first of which is content marketing. Content has always been important to B2B, so why all of a sudden am I writing a blog post about it? For the simple reason that the [...]

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