MarcLucas

How great business innovators are made (not born) – Fortune Management

Via Scoop.it – SMB Marketing Monitor You don’t need to play the part of Steve Jobs and take off for an Ashram to become more creative, but two new books leave little doubt that becoming a more innovative thinker requires serious prep work. Show original

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Ten Principles To Live By In Fiercely Complex Times | Fast Company

Via Scoop.it – SMB Marketing Monitor If you’re like most people I work with in companies, the demands come at you from every angle, all day long, and you have to make difficult decisions without much time to think about them. Show original

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Too Busy for Social Media Marketing Could Be Fatal

Via Scoop.it – SMB Marketing Monitor I have a friend who runs a nationwide “traditional” business, and business has been down, like it has been for most people. I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” Read more: http://www.businessinsider.com/too-busy-for-social-media-marketing-could-be-fatal-2011-7#ixzz1S02NZsb6 Show original

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Michael Stelzner On How SocialMediaExaminer.com Propelled From 0-85,000 Subscribers In Less Than Two Years

Via Scoop.it – SMB Marketing Monitor Interview with Michael Stelzner, founder of SocialMediaExaminer.com, on his new book, Launch, how his website went from 0-85,000 subscribers in two years, and more. Show original

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Social media and the end of empathy

Via Scoop.it – SMB Marketing Monitor An important and timely sentiment expressed by Mark Schaefer has prompted some wise and inspiring discussion on his Daily Blog. “Business is no longer conducted over dinner and golf. It’s more likely over email and tweets. What’s the implications for marketing and sales?” Show original

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