Archive | Marketing RSS feed for this category

Content Curation: Have You Added It To Your Mix?

21 November 2011

0 Comments

    Content curation is new to me in name only, over the years I have been mildly obsessed with researching my topics of the moment, aggregating stories, reports and articles in order to build a comprehensive overview. One of my favourite short-term contracts was working as an open source intelligence analyst (A wonderful job [...]

Continue reading...

Creation, Curation and the Ethics of Content Strategy by Margot Bloomstein.

24 October 2011

0 Comments

Whether a beginner or an experienced content curator, this excellent presentation gives plenty of food for thought. Margot Bloomstein is a brand and content strategist, her portfolio of presentations over on SlideShare is well worth visiting as I discovered when I stumbled upon this: Creation Curations Ethics of Content Strategy W2E View more presentations from [...]

Continue reading...

New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis

27 August 2011

0 Comments

Via Scoop.it – SMB Marketing MonitorShow original

Continue reading...

The end of marketing as we know it

27 August 2011

0 Comments

Via Scoop.it – SMB Marketing Monitor There have been some big market fumbles recently. Are we at a point where the speed of business has outpaced marketing’s ability to respond? Show original

Continue reading...

A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google

27 August 2011

0 Comments

Via Scoop.it – SMB Marketing Monitor The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer [...]

Continue reading...

Why Twitter Matters To Marketers Now More Than Ever | Social Media Today

27 August 2011

0 Comments

Via Scoop.it – SMB Marketing Monitor A recent report on Twitter users and a recent development re: Twitter’s functionality should make every marketer sit up and take notice of Twitter, if they haven’t already that is. Show original

Continue reading...

Turntable.FM: Next on Marketers’ Playlists

27 August 2011

0 Comments

Via Scoop.it – SMB Marketing Monitor When it comes to music, optimizing your marketing and maximizing revenue are huge challenges, especially in an increasingly mobile world, as a Nielsen st… Show original

Continue reading...

Advertisers Will Soon Be Given Access To Twitter’s Ad API To Post Large Volumes Of Ads – AllTwitter

16 July 2011

0 Comments

Via Scoop.it – SMB Marketing Monitor Advertisers Will Soon Be Given Access To Twitter’s Ad API To Post Large Volumes Of Ads… Show original

Continue reading...

Grocery Chain’s Facebook Strategy Gets It 100 Friends/Minute

16 July 2011

0 Comments

Via Scoop.it – SMB Marketing MonitorPublix, a grocery chain based in Florida and typically found along the East Coast, seems to be doing something right with their new social strategy. According to the Tampa Tribune they were receiving 100 friends per minute at launch.Show original

Continue reading...

Where Is Inbound Marketing Headed? [Infographic]

16 July 2011

0 Comments

Via Scoop.it – SMB Marketing MonitorInbound marketing infographic…Show original

Continue reading...