MarcLucas

Content Curation: Have You Added It To Your Mix?

    Content curation is new to me in name only, over the years I have been mildly obsessed with researching my topics of the moment, aggregating stories, reports and articles in order to build a comprehensive overview. One of my favourite short-term contracts was working as an open source intelligence analyst (A wonderful job [...]

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Creation, Curation and the Ethics of Content Strategy by Margot Bloomstein.

Whether a beginner or an experienced content curator, this excellent presentation gives plenty of food for thought. Margot Bloomstein is a brand and content strategist, her portfolio of presentations over on SlideShare is well worth visiting as I discovered when I stumbled upon this: Creation Curations Ethics of Content Strategy W2E View more presentations from [...]

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New Infographic: The Brandsphere by Brian Solis and JESS3 Brian Solis

Via Scoop.it – SMB Marketing MonitorShow original

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The end of marketing as we know it

Via Scoop.it – SMB Marketing Monitor There have been some big market fumbles recently. Are we at a point where the speed of business has outpaced marketing’s ability to respond? Show original

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A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google

Via Scoop.it – SMB Marketing Monitor The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, seeking out online ratings, social media-based peer [...]

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Why Twitter Matters To Marketers Now More Than Ever | Social Media Today

Via Scoop.it – SMB Marketing Monitor A recent report on Twitter users and a recent development re: Twitter’s functionality should make every marketer sit up and take notice of Twitter, if they haven’t already that is. Show original

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Turntable.FM: Next on Marketers’ Playlists

Via Scoop.it – SMB Marketing Monitor When it comes to music, optimizing your marketing and maximizing revenue are huge challenges, especially in an increasingly mobile world, as a Nielsen st… Show original

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Advertisers Will Soon Be Given Access To Twitter’s Ad API To Post Large Volumes Of Ads – AllTwitter

Via Scoop.it – SMB Marketing Monitor Advertisers Will Soon Be Given Access To Twitter’s Ad API To Post Large Volumes Of Ads… Show original

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Grocery Chain’s Facebook Strategy Gets It 100 Friends/Minute

Via Scoop.it – SMB Marketing MonitorPublix, a grocery chain based in Florida and typically found along the East Coast, seems to be doing something right with their new social strategy. According to the Tampa Tribune they were receiving 100 friends per minute at launch.Show original

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Where Is Inbound Marketing Headed? [Infographic]

Via Scoop.it – SMB Marketing MonitorInbound marketing infographic…Show original

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