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	<title>Marc Lucas &#187; Marketing</title>
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	<link>http://marclucas.co.uk</link>
	<description>Marketing Consultant &#38; Commercial Facilitator</description>
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		<title>Is 120 the new 140 or is 100 the new 140?</title>
		<link>http://marclucas.co.uk/2010/01/is-120-the-new-140-or-is-100-the-new-140/</link>
		<comments>http://marclucas.co.uk/2010/01/is-120-the-new-140-or-is-100-the-new-140/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 06:13:14 +0000</pubDate>
		<dc:creator>Marc Lucas</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[retweet]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://marclucas.co.uk/?p=109</guid>
		<description><![CDATA[According to my last Twitter search this revelation has been going around the Twitterverse for the last 9 days.
The majority vote seems to be going with 120 but  Iconic88 has suggested that &#8220;100 is the new 140 for massive retweetlove&#8221;, I tend to agree with the &#8220;Chief Happiness Officer on Twitter, Friend, Ideas Evangelist, Relationships [...]]]></description>
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		<title>OfficialWire: Why Some Small Businesses Often Fail At Social Media Marketing</title>
		<link>http://marclucas.co.uk/2010/01/officialwire-why-some-small-businesses-often-fail-at-social-media-marketing/</link>
		<comments>http://marclucas.co.uk/2010/01/officialwire-why-some-small-businesses-often-fail-at-social-media-marketing/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 09:25:04 +0000</pubDate>
		<dc:creator>Marc Lucas</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[smallbusiness]]></category>
		<category><![CDATA[socialmedia]]></category>

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		<description><![CDATA[OfficialWire: Why Some Small Businesses Often Fail At Social Media Marketing 
A worthwhile read for any small business owner looking to make use of social media in their marketing mix . . . it&#8217;s all about focus.
Blogged with the Flock Browser
]]></description>
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		<title>Attention mommy bloggers: the FTC isn&#8217;t coming after you &#124; Blog &#124; Econsultancy</title>
		<link>http://marclucas.co.uk/2010/01/attention-mommy-bloggers-the-ftc-isnt-coming-after-you-blog-econsultancy/</link>
		<comments>http://marclucas.co.uk/2010/01/attention-mommy-bloggers-the-ftc-isnt-coming-after-you-blog-econsultancy/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 05:26:54 +0000</pubDate>
		<dc:creator>Marc Lucas</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://marclucas.co.uk/2010/01/attention-mommy-bloggers-the-ftc-isnt-coming-after-you-blog-econsultancy/</guid>
		<description><![CDATA[Attention mommy bloggers: the FTC isn&#8217;t coming after you &#124; Blog &#124; Econsultancy

The Federal Trade Commission came under fire when it released new disclosure guidelines on sponsorships this fall. Most vocal were bloggers concerned that anyone online could be fined up to $11,000 for disclosure violations. 
More . . .

Blogged with the Flock Browser
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media Marketing</title>
		<link>http://marclucas.co.uk/2010/01/social-media-marketing/</link>
		<comments>http://marclucas.co.uk/2010/01/social-media-marketing/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 08:08:49 +0000</pubDate>
		<dc:creator>Marc Lucas</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[socialmarketing]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[socialmediamarketing]]></category>
		<category><![CDATA[viralmarketing]]></category>

		<guid isPermaLink="false">http://marclucas.co.uk/2010/01/social-media-marketing/</guid>
		<description><![CDATA[I stumbled on these three short articles regarding social media as a marketing tool, if you&#8217;re considering using social media for promotion they are all worth a quick read:
How Social Media Marketing Supports Website SEO SEM Search Engine Visibility 
Social Media Marketing 4 Ps of Success by Albany NY SMM Firm
How Social Media Marketing Promotes [...]]]></description>
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		<title>10 Tips for Becoming a Smarter, Social Business Person – GigaOM</title>
		<link>http://marclucas.co.uk/2010/01/10-tips-for-becoming-a-smarter-social-business-person-%e2%80%93-gigaom/</link>
		<comments>http://marclucas.co.uk/2010/01/10-tips-for-becoming-a-smarter-social-business-person-%e2%80%93-gigaom/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 07:54:37 +0000</pubDate>
		<dc:creator>Marc Lucas</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[10 Tips for Becoming a Smarter, Social Business Person – GigaOM 
A well thought out piece on social media and how social networks can provide value to business.

&#8220;Image courtesy of Flickr user chanchan222.&#8221;
&#8220;Social networks can help make you a smarter business person, and there’s a lot of corporate value to be found in them. (Did [...]]]></description>
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		<title>Social Media Marketing 4 Ps of Success by Albany NY SMM Firm</title>
		<link>http://marclucas.co.uk/2010/01/social-media-marketing-4-ps-of-success-by-albany-ny-smm-firm/</link>
		<comments>http://marclucas.co.uk/2010/01/social-media-marketing-4-ps-of-success-by-albany-ny-smm-firm/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 07:40:02 +0000</pubDate>
		<dc:creator>Marc Lucas</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[socialmarketing]]></category>

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		<description><![CDATA[Social Media Marketing 4 Ps of Success by Albany NY SMM Firm 
An interesting take on the 4 Ps in the online environment of social media . . .
Blogged with the Flock Browser
]]></description>
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		<item>
		<title>Are You Getting Enough out of Twitter &amp; Facebook?</title>
		<link>http://marclucas.co.uk/2010/01/are-you-getting-enough-out-of-twitter-facebook/</link>
		<comments>http://marclucas.co.uk/2010/01/are-you-getting-enough-out-of-twitter-facebook/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 07:31:16 +0000</pubDate>
		<dc:creator>Marc Lucas</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[socialmarketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://marclucas.co.uk/2010/01/are-you-getting-enough-out-of-twitter-facebook/</guid>
		<description><![CDATA[Are You Getting Enough out of Twitter &#38; Facebook?

&#8220;. . . As marketing professionals, we usually have to justify ourselves to our bosses, our clients and everyone in between—especially in the less-tested, sometimes-hit-or-miss arena of social media. But now Ad Age wants accountability, too, as they ask “if you’re getting enough out of all the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Michael Noer On Social Media &#8211; Forbes.com</title>
		<link>http://marclucas.co.uk/2010/01/michael-noer-on-social-media-forbes-com/</link>
		<comments>http://marclucas.co.uk/2010/01/michael-noer-on-social-media-forbes-com/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 05:09:46 +0000</pubDate>
		<dc:creator>Marc Lucas</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[socialmarketing]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[socialnetworking]]></category>

		<guid isPermaLink="false">http://marclucas.co.uk/2010/01/michael-noer-on-social-media-forbes-com/</guid>
		<description><![CDATA[Some interesting predictions and commentary regarding the newest element of online marketing:
Michael Noer On Social Media &#8211; Forbes.com 

&#8220;Social networking will become fragmented as more
niche sites emerge and traffic to &#8221;one-size-fits-all&#8221; sites like
Facebook drop.&#8221;
Blogged with the Flock Browser
]]></description>
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		<slash:comments>0</slash:comments>
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